Social Media Report – July 2022

Amulet Protocol was announced as a project in April 2022. We have been working on growing our social channels organically and here is our lowdown of what went on during the month of July.

Amulet is tweeting daily and our community use Discord as their main form of communication. We also have a Telegram Announcement channel and YouTube channel which aren’t pushed as much but content is flowing.

Access our Twitter here:  https://twitter.com/AmuletProtocol

Join our Discord server here: https://discord.gg/AmuletProtocol

Follow our Telegram Announcements: https://t.me/amulet_announcement

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCHSHZVTy0c3RcKT9-HdOtjA

Ibn July, we also started publishing our news on Linkedin, you can follow our Linkedin company profile here: https://www.linkedin.com/company/amuletprotocol/


Our first Social Media report, for the month of June 2022, can be found here: https://amulet.org/blog/amulet-social-media-report-june-2022/


July highlights:

All the social media activity is still organic. We haven’t spent money on boosting our social networks and we also haven’t created any competitions or incentives to encourage users. We will be introducing this in August, ahead of our testnet launch and we have already set up specific elements to try and keep the followers gained from this to be genuine and real.

  • Month to month increase on all parameters: Tweets sent, Twitter followers gained, Tweet impressions, Twitter mentions and Verified Discord Members.
  • Twitter Mentions had an astonishing increase in July (highly likely due to external AMAs) of 330.1% from the previous month.
  • Followers on Twitter have also seen a consistent increase from the previous month of 17.2%
  • We actually gained more followers than the statistics suggest, we also noticed that followers were lost, through deleted accounts or Twitter removing accounts.
  • We implemented a strategy to improve the Discord experience for the Amu-Nation.

Twitter July highlights:

Our “Most Successful” Tweet of July was our recent partnership announcement with Port Finance. It was the most engaged Tweet of the month:

Our “Most Successful” Twitter Mention that brought the most traction to our profile was regarding our recent partnership announcement with Francium:


Discord July Updates:

We’ve been working really hard to make Discord the true home of the Amu-Nation 🧿

Updates include:

  • Increase in language channels. Chats are now available in Chinese, Korean, Polish, Russian, Spanish, Turkish, Ukrainian and Vietnamese.
  • Introduction of “Community Champions” as we prepare to release our community incentive program
  • Installation of bots to make life easier: Invite tracking, Twitter bot, Solana price bot, Ticket system (more to come!)

Our bi-weekly AMA’s are also improving on numbers. We had our record attendance on July 19th with over 25 listeners at one point. We’ve never incentivised or created a competition for our AMAs. Although the number is fairly moderate, we know that all the listeners are genuinely interested in Amulet Protocol.


Current Twitter Followers: 1575 (+17.2% from June Report)
Current Discord Verified Members: 1510 (+2.7% from June Report)


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